Brands currently rely mainly on music's functional qualities when communicating with their audience. This can result in mismatched music choices due to personal preferences, misunderstandings, or hesitations.

At Howl, we take a more insightful approach by considering music's cultural and societal context. We use this to create shared language and concepts around the meaning of music and ultimately source or craft the perfect track that resonates with the brand and its audience.

We help brands and agencies create impactful campaigns that connect with their customers on a deeper level through music. This leads to campaigns that are authentic, powerful, and more effective, supporting clients in achieving their goals.

For lack of a better description, we call this Creative Music Strategy.